Sally Webb featured in Special Events Magazine
RESEARCH TRIANGLE PARK, N.C. – The Special Event Company (www.specialeventco.com), a strategic event and meeting management company, has announced that Sally Webb CSEP, has been featured in an article included in the September/October 2009 issue of Special Events magazine. The article, titled “Targeting New Markets Takes Time and Money --and Brings Surprises, Special Event Experts Say,” features Webb, along with Richard Foulkes of Imagination and Michael McCulloch of Regal Tent Productions. The article discusses the importance of special event companies entering new markets, especially during tough economic times.
QUOTES:
“There comes a time when it is necessary for every special event company to consider forging into a new market, especially during a recession,” said Webb. “However, doing this requires much preparation and research, and can often be considered a risky move. Through this article, we have been able to offer valuable advice from those who have experienced success, and I am hopeful that it proves helpful to companies considering future expansion into new markets.”
DETAILS:
- Twelve special event companies were interviewed by Webb, Foulkes and McCulloch, who presented their findings during the International Special Events Society (ISES) Eventworld, held in San Francisco in August. The Special Events magazine article covers their presentation and findings from interviews with special event companies who had experience entering new markets.
- The full article is available at http://specialevents.com/economy/targeting-new-markets-takes-time-and-money-and-brings-surprises-special-event-experts-say/index.html.